Fine Art: A Secret Weapon in Luxury Real Estate - DIVE Madhouse Mag

Fine Art: A Secret Weapon in Luxury Real Estate

Home staging is not only one of the most effective marketing strategies in luxury real estate; it has also become an increasing expectation among potential buyers. Statistics show that over 81% of buyers find it “easier to visualize their property as their future home when it is staged”, and the art that you choose to display plays a critical role in this. Art has the ability to accentuate a home’s very best features, but most importantly, it serves to create a connection between a house and its potential buyer. 

Real Estate Competition and Ways to Stay Ahead

In a highly saturated real estate market that is increasingly using art as part of the home staging process, fine art can be what truly sets a home apart from its competition. But it doesn’t stop there; besides being a savvy marketing tool for realtors, fine art staging also brings a solution to the current financial suffering of art galleries. By working with a fine art home staging service like the Carousel Art Group for example, galleries are able to reach a very targeted demographic and promote the work of their artists. It is truly a win-win opportunity where art sells real estate, and real estate sells art.

Image: Interior of the new luxury residential building designed by Armani Casa
Furniture by Vesta Home
Gallery: Carousel Fine Art
Artist: Zack Smithey

How Art Sells Real Estate

It is no surprise that fine art staging is becoming an increasing trend in luxury real estate. Realtors and developers often use more affordable prints for display, however, these prints can feel temporary and subconsciously remind a buyer that they are strangers in this new space. What sets fine art apart is its ability to make a bold statement regarding the property’s value. More and more realtors recognize that fine art enriches the aesthetic of staging and creates a relatable experience for potential buyers as they navigate an unfamiliar property. From the color scheme to the way the art is displayed, every detail works to create an impression that leads to that buying decision.

Furniture by Vesta Home
Gallery: Carousel Fine Art
Artist: William Montgomery

Considering the targeted demographic in luxury real estate, the quality of the art you display is paramount. Apart from creating an atmosphere that will leave a positive impression and inspire buyers, realtors can use an engaging story about the art and the artist as a powerful marketing tool. Going beneath the surface and connecting with potential buyers based on their interests creates an interpersonal relationship between the buyer and the seller.

How Real Estate Sells Art

This year, art gallery sales are down by around 40% as a direct consequence of the Covid-19 pandemic. Incorporating fine art in home staging serve as one solution to this financial crisis in the world of art. The demographic viewing these high-value properties are all potential collectors, and most, if not all, will be interested in furnishing their walls with high-quality art. Fine art staging grants artists and art galleries the opportunity to be exposed to a top-tier audience, with a good chance of selling. 

Furniture by Vesta Home
Gallery: Carousel Fine Art
Artist: Zack Smithey

Exposure and Context

The exposure that artists get through these multi-million dollar homes is not limited to individuals viewing the properties. With a fine art home staging service, artists’ work many times gets published in architecture and interior design magazines, who always credit the artists. It offers great brand awareness for the artists which is also shared through newsletters, social media posts, websites, and brochures. It is a fantastic contextual advertising technique that can exponentially increase their following.

Furniture by Vesta Home
Gallery: Carousel Fine Art
Artist: Samantha Sandbrook

How a Fine Art Staging Service Can Help

The subjective nature of art makes it challenging to know what a buyer will like. The art needs to be inviting and simultaneously relatable to a range of audiences. This is where a fine art staging service can offer staging clients with a variety of high-quality art from all over the world, including original works, fine art photography, fine art prints, and sculptures. Often, coming in with years of experience working with numerous real estate clients.

Want to learn more about what you can do to increase your luxury property’s value and create the precise aesthetic that you envision? Read more on carouselartgroup.com.

Written by Aliasha Zafar, content writer at Carousel Art Group.

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